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Scarcity Brain Workshop Recording

Scarcity Brain Workshop Recording
Photo taken early this morning from a hotel room on the media tour. Can you guess the city? (P.S. I signed the cover of this copy to remember not to give it away … it’s the copy I marked up with notes.)

Missed the pre-order workshop? No sweat. Here’s a recording.


  • Publication day is tomorrow. Thanks to everyone who has supported this project and the book. It’s the greatest fuel a writer could run on. ⛽ ✍️
  • Thanks to our sponsors Momentous, GORUCK, and Maui Nui for their support of the book as well.

Now onto today’s post …

Last Thursday, we held the pre-order workshop for my new book, Scarcity Brain. The book is out tomorrow, 9/26.

I had such a fun time at the event. It was amazing to see so many familiar names and faces from 2% and answer great questions.

We had a lot of people who weren’t able to attend. So I’m sharing a recording of the event here.

Quick apology: At a certain time of day, bright desert light beams into my office window and reflects off my books. The light made the video wonky for a bit (and we were working in Zoom, so the video quality is already questionable).

Quick note: There aren’t many visuals, so you can let the video run in the background and just listen if you want to treat this like a podcast.

If you pre-ordered Scarcity Brain, it should arrive tomorrow or in the next couple of days. If you order the book tomorrow, good sources within Inc. tell me that Bezos will leave his spaceship momentarily to personally dispatch your copy so it arrives by Thursday.

Or you can walk into a physical bookstore to buy it tomorrow. I ❤️ physical bookstores.


Have fun, don’t die, read books.


P.S. I wasn’t able to get to all the questions at the workshop. I’ll find a way to tackle as many of those questions as possible over the next few months.

Sponsored by Momentous

Momentous made me feel good about supplements again. Over 150 professional and collegiate sports teams and the US Military trust their products, thanks to the company’s rigorous science and testing. I don’t have the time or desire to cook perfectly balanced meals that give me all the necessary nutrients and protein I need (let’s face it, few of us do!). So I use their collagen in the morning; Recovery protein during hard workouts; essential multivitamin to cover my bases; creatine because it’s associated with all sorts of great things; and Fuel on my longest endurance workouts on 100+ degree days here in the desert (because Rule 2: Don’t die). And I also love (love!) that Momentous is researching and developing women-specific performance supplements. Use discount code EASTER for 15% off.

Sponsored by GORUCK

When I decided to accept sponsorships for this newsletter, GORUCK was a natural fit. Not only is the company's story included in The Comfort Crisis, but I've been using GORUCK's gear since the brand was founded. Seriously. They've been around ~12 years and I still regularly use a pack of theirs that is 11 years old. Their gear is made in the USA by former Special Forces soldiers. They make my favorite rucking setup: A Rucker 4.0 and Ruck Plate. Use discount code EASTER9 for 10% off anything from GORUCK.

Sponsored by Maui Nui Venison

Axis Deer provides the healthiest meat on the planet. That's according to researchers at Utah State, who compared axis deer meat to beef and found that it contains 1 to 64 times more antioxidants, vitamins, minerals, and healthy fats. It also contains 53% more protein per calorie than beef. Here's a fascinating brief on the research. Equally important is that Maui Nui solves ethical considerations around meat. Axis Deer are an invasive species ravaging the Hawaiian island of Maui, and Maui Nui harvests the deer at night in a stress-free way, improving the ecosystem.

My picks: I like it and eat everything from Maui Nui, but the 90/10 Organ Blend is particularly great for people looking to get more micronutrients in their diet, and the Jerky Sticks are my go-to travel snack. Use discount code EASTER for 15% off.