Prime Day isn’t a sale. It’s a setup.
The manipulative psychology of Prime Days: a Gear Not Stuff special report
Post summary
This month’s Gear Not Stuff is different than usual.
Instead of featuring gear, we’ll be explaining how Amazon Prime Days manipulate us into believing we’re getting a great deal.
This leads us to spend more money on stuff we don’t need, hurting our bank account and cluttering our homes.
By identifying Amazon’s four-part playbook, we can save a lot of money in the long run and make better purchasing decisions when we shop online.
Housekeeping
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Audio version
It’s located at the bottom of the post.
The post
Amazon Prime Days end today. I hope you didn’t buy too much stuff. Because chances are, you didn’t get as great of a deal as you think. And if you bought stuff you don’t need, you double lost.
Most Gear Not Stuff posts highlight gear that can enhance our lives. As a reminder:
Gear Not Stuff is a framework that helps us make smarter purchasing decisions.
Stuff is a possession for the sake of it. Stuff clutters. We buy stuff impulsively to alleviate boredom or stress, or to solve problems we could have tackled creatively with what we already have.
Gear, on the other hand, has a clear purpose of helping us achieve a higher purpose. Gear is a tool we can use to have better experiences.
Today’s edition is different.
Think of it as a Gear Not Stuff special report. We’ll break down the four-part playbook Amazon uses to coax us into buying more stuff we don’t need.
How you’ll benefit from this post: Most online retailers use these tactics. If we become aware of them, we can save money, reduce clutter, and get better prices on the items we actually need.
The result: Less stuff, more gear, more money in our pockets.
Let’s roll …