Save 17% with an Annual Subscription

AMA: A Key to Mental Toughness

You’ll learn: An easy, practical way to not quit.

AMA: A Key to Mental Toughness


  • This post is for Members, who are curious and ask good questions. Want the answer to this week’s questions? Become a Member below.
  • The Misogi event in Costa Rica is over—I’m currently at the San Jose airport headed back to Vegas. The event was an epic exploration of what humans are capable of. Thanks to all who joined. You’re all now on the short list of people I’d go to war with.

In today’s AMA, we’ll be tackling one question:

  1. What is an easy way I can be mentally tougher?

Great question.

I’ll explain:

  • What we get wrong about mental toughness.
  • How I think about the concept.
  • One practical way to be mentally tougher.

Recall that we voted to have AMAs be off-the-cuff podcast answers rather than written pieces. Audio is below.

A quick sponsor love fest

Our sponsors make the best products in their categories. I used their products before I launched this project.

  • GORUCK: Maker of the best rucking gear (not stuff).
  • Maui Nui Venison: Provider of the world’s healthiest meat (the research, linked here, is insane).
  • Momentous Nutrition: The company that made me feel good about supplements again. The US Military and most pro sports teams trust it.

Discount codes: MEASTER10 for GORUCK and EASTER for Maui Nui and Momentous.