Join Two Percent
Get healthy. Think clear. Live better.
Join 100,000+ readers using Two Percent for practical ways to master their health, mindset, and performance. Three emails a week. No fluff. Just proven tools that work.
Through writing my bestselling books The Comfort Crisis and Scarcity Brain, I’ve discovered that our modern world makes us sick and stuck. It rewards comfort over growth, ease over effort. That leads to stagnation, burnout, disease—and a sense that something's missing.
Two Percent helps you fight back.
We deliver simple, actionable strategies to improve your physical health, mental resilience, performance, and purpose. You get tools that are backed by science, rooted in story, and optimized to work in the real world.
What You’ll Get
Three high-impact emails a week
Each post covers the most useful ideas in wellness—tools to improve your health, mindset, and performance.Proven strategies for busy people.
Wellness shouldn’t suck up all of your time. Our tactics are backed by research, tested by top experts, and designed for real life.Multiple viewpoints.
Perspectives from different sources and disciplines so you can understand topics better and select an approach that works for you.Info you won’t find elsewhere.
I travel extensively to bring you proven insights—blending new research with on-the-ground reporting (I’ve traveled 200k+ miles to get info for Two Percent).Tactics for everyone.
No one-size-fits-all advice. Information that works whether you’re 18 or 88 and the epitome of health or just getting started.Results that ripple.
Our readers get stronger, think clearer, work better, and live well. The benefits show up in our health, work, and relationships.
Choose Your Membership
Paid Members save far more money and time than Two Percent’s monthly cost. (You may also be able to expense the newsletter—see below).
🔓 Free Plan
A great but limited place to start.
1 full post a week (Monday)
1 free podcast episode
Useful previews of Member content
🔒 Member Plan – $6.87/month or $68.70/year
Life-enhancing info that saves far more time and money than its cost.
All weekly posts (Mon, Weds, Fri) and full archive
Audio versions of each post
Access to Two Percent community and comments (more on its power below)
Q&As, workouts, nutrition, and mindset plans
(Again: You’ll save more time and money in the long run than the cost.)
🔒🔒 Founding Member Plan – $247/year
For those who are all-in on living well.
Everything above
Free Two Percent hat + full SUPERMEDIUM training program (the best fitness, nutrition, and mindset plan I’ve found).
Priority AMA responses + answers to your personal questions
$200+ value in bonus materials
Pro tip: You may be able to expense your Membership
Many subscribers expense Two Percent using their corporate wellness, learning, professional development, or training budget. Here is an email you can send to your manager to expense the newsletter. You can generate receipts and invoices that are suitable for expensing at companies on this page.
Two Percent Works—Testimonials
Read Two Percent. Take action. You’ll improve.
Our readers span 190 countries and represent all ages, income levels, cultures, backgrounds, and stages of health and wellness.
Two Percent Community: The Best People Online
Since launching in 2023, Two Percent has grown into one of the most inspiring communities online. I truly love this place.
Two Percent is a community—a community full of people who are smart, funny, kind, well-read, and dead set on betterment. We make each other think and live and experience life better. Our readers have:
Lost thousands of pounds.
Walked, rucked, and run millions of miles.
Dramatically improved fitness, health, and mental resilience.
Rewired their mindset and taken on epic challenges.
Made smarter life and business decisions.
Overcome anxiety, depression, and addiction.
That’s the tense of living we’re after: Fully alive, fully engaged, fully human, fully well.
Why The Two Percent Name?
Only 2% of people take the stairs when there’s an escalator available. We call this the Two Percent Mindset—choosing the harder path for a better future—and apply it to all areas of our lives.
It’s the foundation of lasting health and growth—and it changes everything.
This newsletter is for the few willing to choose better. Read more about the Two Percent Mindset here.
About Me:
I’m Michael Easter, New York Times bestselling author of The Comfort Crisis and Scarcity Brain. My work has been adopted by NASA, special forces units, Fortune 500 companies, top pro teams, and millions of readers worldwide.
I’ve embedded in war zones, the Arctic, and remote jungles to uncover what makes us healthier and fully live our “one wild and precious life.” My goal: find the best science-backed ideas and bring them straight to you—in real time.
